Using Conjoint Analysis to Investigate the Value of Interdependent Privacy in Social App Adoption Scenarios
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چکیده
Applying a conjoint study approach, we conduct the first research to quantify the monetary value which users place on their friends’ personal information. Utilizing the scenario of social app adoption, we further investigate the impact of the comprehensiveness of shared profile information on valuation, and vary the data collection context, i.e., friends’ information is not relevant (T1), or is relevant (T2) to app
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تاریخ انتشار 2015